Leveraging Your LinkedIn: Grow, Impact and Influence

Member Course

Did you know that as of 2023 LinkedIn has 900 million members in more than 200 countries and territories worldwide? LinkedIn is full of endless possibilities ranging from networking and paid ads to personal branding and lead generation.

Whether you want to explore LinkedIn for it’s incredible B2B marketing potential or you’ve already conquered Instagram, Facebook and TikTok, it’s time to learn how to leverage your LinkedIn!

Explore the advantages of using LinkedIn for business and learn how to organically grow a business page on LinkedIn, build your presence on the platform, and create a strategic social media post plan.

Course module breakdown

In this three-module course, you’ll learn everything there is to know about building your presence on LinkedIn.

Take a look at some of what you’ll cover:

Module 1 - Laying the LinkedIn Foundations

To set yourself up for success and build an effective strategy, you must lay the foundations of your Linkedin business page. 

We’ve put together a list of activities, and a handy checklist, that you can input to build a solid foundation.

Module 2 - Creating a Strategic Plan

Linkedin is a platform that has the ability to help develop business strategy, expand professional audience, and so much more.

Together we’ll take a look at how you can create, build, and implement a plan that successfully takes Linkedin by storm!

Module 3 - Increasing Followers and Engagement

There’s more to Linkedin than vanity metrics, but it’s always great to see them grow. But where do you start?

We’re going to talk about ways to increase your reach and how to get your page in front of the people that’ll matter. 

How does it work?

Sign up to become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more.

What else is included in the Girls in Marketing Membership?

Monthly Events

From empowering workshops with industry leaders to casual networking chats with other marketers - we have tons of events for you to attend at your own leisure, but there's no pressure to come to them all as you can watch them back any time!

Supportive Community

You'll be welcomed into the close-knit community when you join. From our community channels to our catch up chats, there's a space for everyone in our community. Trust us, you'll love it.

Marketing Resources

Looking for marketing and employability templates created and designed by marketing experts? We've got you. Our membership is home to tons of templates, courses and more to help you take your marketing to the next level.

Educational Content

Our membership is filled with tons of written and video digital marketing content for you to enjoy. Upskill and feel empowered through our exclusive content library.

Member testimonials

“It’s been so valuable to be a GIM member. The practical courses they have for a huge range of topics have literally saved me hours! I recently ran my first influencer campaign and I was able to find templates for campaign tracking brief example, outreach template etc.

The practical benefits are only a part of all the other benefits that come with my membership. It’s also a really awesome community.”

Nina Takova, Head of Strategy

“Since joining the membership, I have connected with some amazing people.

It is great to be a part of a community that inspires, empowers and supports you, regardless of where you are in your marketing journey!

As a member, you can access a range of resources, templates and courses to help you within your role.”

Abbi Morgan, Social Media Officer

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Start your learning journey today.