Q3 Marketing Updates: Algorithms, Insights and Trends

In our world of marketing, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? Join Olivia and Amy, from Girls in Marketing, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions, however now […]

Back to Basics Series – Strip back your marketing strategy

September feels like the right time to go back to school, right? No matter how long we’ve been out of education, September rolls around and it feels like a fresh start and an opportunity to learn something new. But what about re-learning things we already know? Or brushing up on the basics that we never […]

Building a Hyper-Engaged Audience Starts with a Niche with Phoebe Parke

Trying to be everything to everyone is exhausting. And honestly… it’s really not that effective. If your content is getting polite claps instead of real connection, it might be time to niche down. In this session, we’re joined by Phoebe Parke, who’s here to bust the myth that niching means losing your personality. Spoiler: it’s […]

EGC Is the New UGC: Why Your Team Should Be on Your Feed with Xandrina Allday

Let’s be honest - your audience is way more likely to trust someone from your team than a polished brand post with your logo slapped on it. That’s where EGC (Employee-Generated Content) comes in. It’s not just a nice-to-have - it’s the future of content that actually connects. In this session, Xandrina will break down […]

Mid-Level Marketers’ Campfire

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

Junior Marketers’ Campfire

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

Freelance Marketers’ Campfire

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

B2B Marketers’ Campfire

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

Ask the Marketer Q&A: Can Marketing Really Drive Social Change? with Eleshea Williams

We all know marketing can spark awareness, but can it really spark change? In a world where causes compete for attention, the challenge isn’t just being seen – it’s making people care enough to act. Join us for the Ask the Marketer series – a new kind of Q&A and networking session designed for 2025. These sessions are […]

Understanding the B2B Buyer Journey with Emma Davies and Ruta Sudmantaite

If you’ve ever felt like B2B buyers are harder to reach than ever, you’re not alone. Long sales cycles, multiple decision-makers and endless research mean that by the time a lead gets to sales, most of their journey is already done. Add in constant organisational change and shifting priorities, and it can feel impossible to […]