Did you know that 68% of online experiences begin with a search engine? So it’s no surprise that more and more businesses want a website that ranks. To do so businesses must develop effective a killer SEO strategy.
SEO is an incredibly important tool for any marketer but it can also be a bit of a minefield… so we’ve created an SEO course jam-packed with actionable resources to make your life easier.
Checklists, spreadsheets, templates – you name it! We’ve covered everything you need to implement a successful SEO strategy.
In this course, you’ll learn how to create and implement an SEO strategy.
Take a look at some of what you’ll cover:
Sign up to become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more.
An SEO strategy is a long-term plan that aims to increase website visibility by helping to improve search engine ranking and boost organic traffic to the website.
Implementing an effective SEO strategy comes with many benefits including increased brand awareness and discoverability, improved website and keyword ranking, rise in valuable content, and higher domain authority.
The 3 key components of SEO are:
It’s essential you understand these as they impact your SEO strategy as a whole.
There are many different metrics you can track to measure the success of your SEO strategy. Every business is different, the key is to establish which metrics are most important for the goals of your strategy and focus on these. For example, you may want to prioritise your organic traffic without conversion or your keyword ranking.
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