The Secret to Opens, Clicks and Conversations with Beth O'Malley

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Email Marketing Expert: “Don’t Track Your Open Rates”, The Secret to Opens, Clicks and Conversations with Beth O'Malley

We’re so excited to be joined by Beth O’Malley on the The Girls in Marketing Podcast for this episode.

Beth is the self-confessed ‘Queen of CRM’, she runs her own agency called Astral Digital, specialising in email marketing and strategy.

This episode is incredibly practical, with so many insights and tips to supercharge your email marketing skills, with a particular focus on the future of email marketing, and how to get prepared for the changes coming soon.

Beth’s episode covers:

A huge thanks to Beth for coming on The Girls in Marketing Podcast!

Meet this week's guest

Beth has been reshaping Email Marketing for over a decade.

In 2023 alone, she helped brands generate over £3 million in business revenue through Email and CRM Marketing.

Beth is on a mission to educate marketers on the new era of Email Marketing, all while building Astral Digital – your anti-agency, CRM and marketing partners.

In 2024, Beth teamed up with Girls in Marketing to co-create our new course Elevate Your Email MarketingA detailed course designed to equip you with the essential knowledge and tools to harness the power of email marketing. 

Follow Beth on LinkedIn

Watch this episode

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Elevate Your Email Marketing

Good email marketing should build customer loyalty, resonate with your target audience and drive engagement, but how do you stand out from the crowd?

This course is your end-to-end guide, designed to equip you with the essential knowledge and tools to harness the power of email marketing.

Work your way through 6 comprehensive modules that will guide you through the world of email marketing, and unlock business growth.

If you’re ready to elevate your email marketing campaigns, this is the course you’ve been waiting for.

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In our much-loved podcast, we get up close and personal with marketers revolutionising the industry so you can learn from the best in the game.

From the latest marketing trends to building a successful marketing career, no topic is off limits! 

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