Refine your copywriting skills to become the best marketer you can be
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If you’re ready to unleash your inner copywriter, you’re in the right place.
We have worked with copywriting expert and Founder of Write & Sunny, Ellie Perkins, to create this detailed and practical copywriting course.
Every module is designed to teach you new copywriting techniques that will help take your copy from drab to fab.
Sign up to become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more.
Ellie Perkins is the Founder of copywriting and social media management agency, Write & Sunny.
With a first class philosophy degree under her belt, she has a knack for chopping up complex ideas into smaller, concise chunks.
Ellie is an out-of-the-box thinker and also has a keen eye for visuals meaning she can whip up eye-catching creative content that stops busy thumbs scrolling.
Through copywriting and social media management, Ellie grows communities for LGBTQIA+/woman/
In this course, Ellie shares her professional tips to help you banish the boring copy and find your copywriting groove.
Copywriting takes a lot of hard work and dedication. Good copy should inform, entertain and convince readers to reach your desired marketing goal.
Research is the key to writing attractive copy that resonates with your audience. You need to understand who your audience are, what they like, what they dislike, and their needs and wants.
The 4 Cs of copywriting are:
This copywriting formula can be used to write effective copy that’s relevant, engaging, and credible for your audience.
There are lots of ways to make your copywriting more inclusive and accessible. Some examples include using alt text when sharing images, capitalising hashtags on social media to make them easier to read and using inclusive language in your copy.
From empowering workshops with industry leaders to casual networking chats with other marketers - we have tons of events for you to attend at your own leisure, but there's no pressure to come to them all as you can watch them back any time!
You'll be welcomed into the close-knit community when you join. From our community channels to our catch up chats, there's a space for everyone in our community. Trust us, you'll love it.
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