Unleash Your Inner Copywriter

Copywriting Course

Refine your copywriting skills to become the best marketer you can be

Become a member to get access now

Why choose this copywriting course?

If you’re ready to unleash your inner copywriter, you’re in the right place.

We have worked with copywriting expert and Founder of Write & Sunny, Ellie Perkins, to create this detailed and practical copywriting course.

Every module is designed to teach you new copywriting techniques that will help take your copy from drab to fab.

How does it work?

Sign up to become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more.

Module 1: Intro to Copywriting
In Module 1, we’ll set the scene by looking at the difference between content and copy, showing you what good copywriting looks like and sharing tips to help you find your copywriting power.
Module 2: Researching Your Copy
In this module you'll learn how to research your copy and identify the marketing goals that you want to achieve through the content you create.
Module 3: Writing Your Copy
Module 3 covers everything to do with the fun part: writing. Learn copywriting formulas and basic copywriting principles for different marketing channels as well as writing hacks to help make you a more efficient writer.
Module 4: Editing and Analysing Your Copy
Module 4 will teach you how to edit your copy and analyse its performance. After all, what's the point in researching and writing copy if you can't measure its impact?
Module 5: Guest Module with Ellie Perkins, Founder of Write & Sunny
In Module 5, we are joined by copywriting expert and Founder of Write & Sunny, Ellie Perkins. Ellie shares how she creates scroll-stopping content and has created a useful guide to finding the right clients to work with and templates to help you create amazing social media captions.

This course features...

Ellie Perkins is the Founder of copywriting and social media management agency, Write & Sunny.

With a first class philosophy degree under her belt, she has a knack for chopping up complex ideas into smaller, concise chunks.

Ellie is an out-of-the-box thinker and also has a keen eye for visuals meaning she can whip up eye-catching creative content that stops busy thumbs scrolling.

Through copywriting and social media management, Ellie grows communities for LGBTQIA+/woman/neurodivergent-owned businesses. 

In this course, Ellie shares her professional tips to help you banish the boring copy and find your copywriting groove.

Ellie Perkins

Top tips for copywriting

Copywriting takes a lot of hard work and dedication. Good copy should inform, entertain and convince readers to reach your desired marketing goal.

Research is the key to writing attractive copy that resonates with your audience. You need to understand who your audience are, what they like, what they dislike, and their needs and wants.

The 4 Cs of copywriting are:

  • Clear
  • Concise
  • Compelling 
  • Credible

This copywriting formula can be used to write effective copy that’s relevant, engaging, and credible for your audience.

There are lots of ways to make your copywriting more inclusive and accessible. Some examples include using alt text when sharing images, capitalising hashtags on social media to make them easier to read and using inclusive language in your copy.

Member testimonials

What else is included in the Girls in Marketing Membership?

Monthly Events

From empowering workshops with industry leaders to casual networking chats with other marketers - we have tons of events for you to attend at your own leisure, but there's no pressure to come to them all as you can watch them back any time!

Supportive Community

You'll be welcomed into the close-knit community when you join. From our community channels to our catch up chats, there's a space for everyone in our community. Trust us, you'll love it.

Marketing Resources

Looking for marketing and employability templates created and designed by marketing experts? We've got you. Our membership is home to tons of templates, courses and more to help you take your marketing to the next level.

Educational Content

Access webinars, templates and blogs categorised by your favourite area of marketing. Upskill and feel empowered through our exclusive content library.

What are you waiting for?
Get ready to unleash your inner copywriter.