If you’re looking for a career in digital marketing, now is the perfect time.
As the world increasingly shifts online, the digital marketing industry continues to grow with digital marketing spending reaching £25.84 billion last year.
More than ever before businesses recognise the importance of building a great digital marketing team to expand online presence. In turn, this has created a HUGE demand for digital marketers in all areas and believe us, there’s something for everyone. Whether you’re a good leader, a tech wizard, or have a creative flare you’ll be able to find a role that’s right for you.
What are the most popular digital marketing jobs?
Ask and you shall receive, let’s jump in and take a look at some of the most sought after positions and what they involve.
Let’s jump in and take a look at some of the most sought after positions, what they entail, and the skills required.
Digital Marketing Manager
A digital marketing manager is responsible for managing all aspects of digital marketing including social media, search engine optimisation, and email. They plan, develop, and oversee successful marketing campaigns and strategies whilst often leading a team of people. A digital marketing manager focuses on and plays a major role in promoting brand awareness and building digital connections with customers.
SEO Specialist
Considering 68% of online experiences begin with a search engine, t’s no surprise that more and more businesses are keen to have a website that ranks in order to increase visibility and customer conversions. To do so a business must understand and develop effective SEO strategies, but this isn’t an easy task and that’s why they need SEO specialists.
An SEO specialist is someone who specialises in search engine optimisation, they will edit and implement changes to a website to optimise it for search engines like Google and Bing. With the fluctuating algorithms, an SEO specialist has to stay on top of any changes to adjust a website or strategy accordingly.
Content Writer
If you love to write, this role could be the one for you. With businesses now relying on digital marketing to increase sales and customer engagement, content writers are crucial.
A content writer writes creative, engaging copy to tell a story about a brand or its product. Often writing for various audiences in different formats, content writers are flexible and take time to understand who they’re writing for and why. A content writer tends to build on other marketing skills including copywriting and SEO to come up with content that’s attractive to a target audience and performs optimally for different platforms..
Social Media Manager
Many businesses understand the value of social media as it offers the opportunity to connect and engage with customers directly. The UK alone has over 5 million active social media users so it’s easy to understand why a social media manager is one of the most desirable roles right now.
A social media manager is responsible for handling a business’s online presence on social media (spoiler: this doesn’t just mean monitoring engagement). They develop strong strategies, implement campaigns, and create eye-catching content that aligns with brand identity. A social media manager will monitor and analyse their content’s performance and engage with their community. This role isn’t easy and comes with responsibility. A social media manager is the driving force behind an integral marketing channel!
Video Marketing Specialist
There’s no doubt that video content has become one of the most powerful marketing tools in recent years. Video content allows brands to better showcase their voice and personality whilst capturing audience attention, but it isn’t easy to create. Producing quality video content is time consuming and often requires a specific skill set, and that’s where this role comes in.
A video marketing specialist is responsible for the production of video content for promotional events, product launch, and social media campaigns.
If you’re looking for that dream role, make sure to take a look at the Girls in Marketing jobs board to browse the latest career opportunities in the marketing space!
