How to integrate organic and paid social media as a marketing strategy

Social media as a marketing strategy

With an estimated 5.17 billion social media users worldwide, it’s no surprise that countless businesses have incorporated social media into their marketing strategy. When used right, social media is a […]

How to promote your app using paid social media

Using paid social media to promote your app is a brilliant way to grow your business and build your brand. The likes of Facebook has so much power over people’s daily lives. […]

How to use audience segmentation in paid social advertising

Using audience segmentation in advertising will greatly benefit your marketing strategy. Often when running paid social activity, you will have multiple campaigns running alongside each other. One thing that can […]

Incorporating influencers into your paid social strategy

Influencer marketing continues to become an increasingly important part of many brand’s marketing strategy. So brand’s need to ensure they are leveraging these content creators to drive maximum performance. You […]

Social Media Manager (Paid & Organic)

POV: you’re the absolute boss when it comes to all things Social but you’re looking for an exciting new challenge. If this sounds like you then we’d love to hear […]

Marketing Memberships for Teams – Paid Ads

Unlock the potential of your marketing team Support your team’s learning through commitment to their continuous professional development Enquire Now Team membership The Girls in Marketing Membership is a learning […]

Social media manager

Ecotone UK is a sustainable FMCG company, focused on food (and drink) for biodiversity. Within the Ecotone portfolio is Whole Earth, Clipper, and Kallø, of which you’ll be managing the […]

Which social media metrics should you be tracking?

Woman tracking social media metrics on a laptop

Understanding which social media metrics are important for your business is key to any social media strategy. Social media metrics can tell you a lot about much more than just […]

Social Media & Content Executive

Your responsibilities We are looking for a creative Social and Content Marketing Executive to join our growing marketing team as we strengthen our position in the UK, and expand into […]

3 of the best paid digital marketing courses

This blog is in partnership with Oxford College of Marketing (OXCOM.) We have always praised and promoted free marketing courses. (In fact, we have even curated a list of free […]