How to beneficially use organic social media for a small business

Small business owners can often underestimate the importance of organic social media marketing. Surely there are better things to be spending your time on, right? Firstly, what is organic social […]

5 tips to stop doomscrolling on social media

We’re living in a world of “If you didn’t post it on Insta, did it even happen?!” which means it’s pretty easy to succumb to the never-ending social media scroll. […]

How to implement a local social media strategy

When running a social media account for a small business, or even for your own freelance work, you need to think about the two types of followings – local and […]

Paid strategies for e-commerce success at Christmas

November can only mean one thing… CHRISTMAS IS COMING! Which means it’s time to make sure you have e-commerce success this Christmas. For consumers, the Christmas countdown is finally on. […]

What is the importance of social media marketing?

With the progression of digital technologies, do we know what the true importance of social media marketing is? Using social media in your strategy can have many benefits for marketers. […]

The importance of social media in event marketing

Each social network has a different purpose and you, as a digital marketer, should know how to use their main features to achieve your goals. How is Facebook useful for […]

5 reasons why organic social media still matters

Organic and paid social media marketing go together like yin and yang – both of these methods work together to create a successful social media strategy. Whilst sponsored posts have […]

Customer acquisition vs retention for social media marketing

If you’re a marketer using social media, you must adjust your strategy depending on if you’re reaching out to new audiences or maintaining relationships with existing ones. This refers to […]

5 ways to promote your event on social media

So you’re planning an event and you want to promote via social media. Struggling to know where to start? I’ll take you through 5 ways you can use social media […]

Leverage Your Company LinkedIn Course – Girls in Marketing

Leverage Your Company LinkedIn Self-Paced LinkedIn Course Dive into the world of opportunities that LinkedIn has in store for your company. Become a member to get access now Why choose […]