Join us in another webinar of our new Inside the Campaign series, as Steph Rowland, Best Companies Social Media Specialist, gives us the scoop on their recent campaign all about ‘why motherhood shouldn’t penalise your career’. Did you know that women who do not reach a managerial position before their first pregnancy are significantly less […]
Using the art of storytelling through your marketing content is one of the best ways to connect your brand to your audience. But where do you start? What if you could nail your storytelling through various channels, making the process consistent, authentic and fun. Join Erika McPeek, Associate Director of Communications and Branding, as she […]
Thinking creatively is fundamental when building marketing campaigns. Brands are constantly thinking out of the box when it comes to promoting and brand awareness. We know harnessing the ability to think of innovative, creative ideas, but sometimes not having a large budget is tough. That’s why we’re excited for Tony Chocoloney’s Emma Baines to join […]
In 2023, 253,000 people were employed in the advertising and marketing sub-sector of the UK's creative industries, according to Statistica, and this number is set to increase in 2024. Are you interested in gaining advice on which steps to take to make your marketing career successful? Look no further, and gain inspiration from our webinar […]
Join us for another episode of our Inside the Campaign series, as Trudi Harris Dubon, Head of Agency Marketing + Impact at Forsman & Bodenfors (previously CPB London), discusses the remarkable IWD 2022 campaign that left the nation questioning our unconscious bias. Remember the many posters lining our streets and the tube reading “is it a […]
As we move toward 2025, video content is no longer just an option – it’s a must-have for marketers. This webinar will dive into why video is the go-to marketing tool for the future and what’s working (and what’s not) in video marketing today. From the rise of live streaming to the nuances of short-form […]
In this co-hosted session, you’ll gain insight into the top trends, strategies, and tools that will shape the marketing landscape in 2025. Wondering what you can do right now to stay ahead? Rita and Olivia will break down practical, actionable steps you can take in the coming months to set your strategy on the right […]
Constantly feel like you’re not meeting your goals? Let’s make 2025 different. Join Olivia Hanlon, Founder and CEO of Girls in Marketing, for a refreshing take on goal-setting. This session will explore why many of us set goals we don’t reach—and what we can do differently to make goals that truly stick. Together, we’ll look […]
As AI redefines what’s possible in marketing, it’s easy to feel both excited and overwhelmed by its growth. Over the next 3 months, we’re offering a supportive space to explore AI confidently. Along with Emma Wharton Love, we’re going beyond the jargon and technicality, focusing instead on practical ways you can use AI as a […]
Ever felt like marketing gets blamed for everything? From missed sales targets to underperforming campaigns, marketers are often the first to face criticism, even when the root of the issue lies elsewhere. It’s a frustrating reality that many of us can relate to, and this session is here to unpack why it happens—and how we […]
Lots of businesses dream of being known as “the fun brand,” but putting that into practice can feel risky. What if it seems unprofessional? What if your playful tone backfires and your audience sees you as more corporate cringe than approachable and human? In this talk, Gina will dive into the world of fun copywriting […]
The way customers interact with brands is constantly changing and staying ahead of those changes is how you build loyalty and trust. Did you know? 80% of customers say the experience a company provides is as important as its products or services. In this webinar, we’ll be joined by Beth O’Malley for a practical and […]
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