Marketing lessons we can learn from the WWF’s marketing
If you want to grow your brand and audience, and amplify your mission and message, marketing is often the way forward. By now, most businesses see the value in a […]
What do I need to know about ethics and AI?
Artificial intelligence (AI) is transforming the way organisations do business, and it gives marketers deeper insights into customer behaviour than ever before! As we chase innovation and efficiency, it’s important […]
TikTok Shop: What is it, how businesses can make the most of it, pros and cons
Have you downloaded TikTok? We already know that the answer is probably yes. As of 2023, the short-form video hosting platform has been downloaded more than 4 billion times and […]
B2B marketing strategies to implement in 2024
Whether you work in a business to business (B2B) or business to customer (B2C) role, finding the right strategies to capture the attention of an audience can be a challenging […]
How is influencer marketing shifting in 2024?
Do you think that influencer marketing is dead? It’s a rumour that’s been circling online for a while, but we think it’s far from the truth. Influencer marketing isn’t dead, […]
Greenwashing: What is it, where did it come from, and how can you avoid it?
There’s no doubt about it, transparency is pivotal for brands in today’s landscape. It’s essential if you want to build trust and relationships with consumers, stand out from your competitors, […]
What can we learn from REFY’s marketing?
Filter By Molly Mae, Chamberlain Coffee, and Alive By Whitney Simmons. Three examples of influencer-owned brands. Like many of our favourite celebrities, including Blake Lively and George Clooney, an increasing […]
Multi-platform SEO: What is it and where did it come from?
Search engine optimisation (SEO) is incredibly powerful and often considered one of the most important practices in digital marketing. But is SEO on its way out? Many marketers have begun […]
Brand tone of voice: What is it, why’s it important, and what can it do for your business?
We’re not afraid to say it. Branding is crucial to business success. Well-executed, consistent branding gives your business an identity, makes it memorable, and encourages consumer trust. In 2023, a […]
Top 5 Valentine’s Campaigns
In 2023, US consumers spent an eye-watering average of $25.9 billion on Valentine’s Day. Across the pond, 33% of people in the UK intended to celebrate with their loved ones. […]
