4 brands with fantastic email marketing
If you haven’t already incorporated email into your marketing strategy, what are you waiting for? This year, the number of people using email is expected to increase to a jaw […]
What is email marketing and how to get started
You may have heard the rumour that email marketing is dead, but that couldn’t be further from the truth. According to Hubspot, 38% of businesses are increasing their email marketing […]
5 steps to take before creating your 2024 marketing plan
Naturally, the start of a new year is a time to reflect on the one we’ve left behind and begin looking ahead. According to a 2023 survey conducted by Go […]
Marketing trends to look out for in 2024
2023 is over and what a year it was! The worldwide digital advertising market was valued at a jaw-dropping $601.8 billion in 2023 and is only set to grow. From […]
A Christmas case study: Aldi’s Kevin the Carrot
By now we’re sure you’ve heard of Kevin the Carrot. If you haven’t, where have you been? Aldi’s loveable carrot is back this Christmas with another fun-filled adventure, ‘Kevin and […]
Best Christmas marketing campaigns 2023
It’s beginning to look a lot like Christmas and, in the world of marketing, that can only mean one thing… Christmas marketing campaigns. From heartwarming storylines to charming characters, we […]
3 of the best OOH marketing campaigns in 2023
Who doesn’t love an eye-catching out-of-home (OOH) marketing campaign that makes us stop in our tracks? Whether we’re on the way to work or waiting for the bus, OOH marketing […]
Small businesses taking TikTok by storm: What we can learn from their marketing strategy
TikTok has become a popular marketing platform for businesses in recent years. After seeing exponential growth during the pandemic TikTok is home to over one billion monthly active users. With […]
Spotify Wrapped: The Power of Personalisation in Marketing
Who’s excited for their Spotify Wrapped this year? Spotify launched Wrapped in 2017, since then Spotify listeners have looked forward to learning more about (and sharing) their listening habits at […]
What is brand community and why’s it so important?
As humans we have an instinctive need to belong and form meaningful relationships, that’s why we love community. Whether it’s meeting with friends, attending a gym class, or engaging with […]
