As a marketer you may have heard that blogging is a thing of the past, but that’s far from the truth. It remains one of the most used content strategies when it comes to marketing and is set to stay that way for years to come.
With over 5 billion internet users as of April this year, now is a great time for businesses to consider adding blogging to their marketing strategy. Why? Because blogs continue to be valuable for lead generation, brand awareness, and SEO.
There’s no doubt that blogging has evolved over time and businesses now need to adapt to how people search, consume, and interact with content. Visual content is more important than ever, long form content is on the rise and repurposing and republishing content is key in attracting an audience.
So what are the benefits of blogging as a business? Let’s take a look.
Drive traffic
The more website visitors the better, right? One of the best ways to drive new traffic is through blogging and optimising your content for search engines.
Every time you publish quality blog content, that’s one more indexed page on your website. What does this mean? More opportunity for you to show up on the search engine results page (SERP) and drive new traffic to your website.
There’s plenty of scope for thousands of people to be drawn to and view your content made easier with a business blog.
You may be wondering ‘how can I check website traffic?’. We’d recommend using Semrush SEO tool* to keep tabs on your website traffic, your competitors, and so much more.
Repurpose content
As marketers we know that repurposing content is a no brainer. As well as making content manageable and streamlining our workload, it leads to quality content that can reach a larger audience. According to a recent report by SEMrush, 42% of marketers say that updating and recycling existing content led to successful marketing campaigns.
It’s super easy to turn your long form blog posts into social media content (carousels, reels, stories, you name it). By doing so you could increase your social media presence and brand awareness, boost engagement, improve SEO, and drive new traffic to your website.
Showcase work
Having a business blog creates a space for your company to share exciting news, developments, and stories first hand. Maybe you’ve published a new case study or hosted an incredible networking event, if it’s relevant to your business share it on your blog.
Showcasing your business and celebrating its achievements will show customers the personal side of your brand and be attractive for potential clients who can see its success.
Link building opportunities
Generating backlinks, also known as inbound links, is crucial when it comes to your SEO strategy. Backlinks are a form of off-page SEO that occur when other websites link back to your website. Google and other search engines see backlinks as a sign that your website has quality content.
Whilst building backlinks is essential, it’s not easy, with 41% of SEO experts saying it’s one of the most challenging parts of SEO. When it comes to link building there are lots of methods you can choose from. At Girls in Marketing one of our favourites is to guest blog or contribute to websites, other blogs, or online magazines.
Potential to turn traffic to leads
Every post you publish offers the potential to generate new leads. More traffic means more opportunity for conversion.
To do so, add a relevant lead generating call to action (CTA) to each post. A call to action often leads to something a visitor would be willing to exchange their information for like templates, courses, webinars, or e-books. You’re turning website traffic into leads, gathering information, and increasing your database.
Creating and building a business blog isn’t easy, but it’s worth it in the long run.
If you’re thinking about getting started why not check out our ‘Build and Start a Business Blog’ course as part of the Girls in Marketing Membership. By becoming a member you’ll be able to access this course and many others, curated resources and templates, and a wonderful community of marketers.
Any links marked with (*) in this blog are affiliate links.
