What do I need to know about ethics and AI?
Artificial intelligence (AI) is transforming the way organisations do business, and it gives marketers deeper insights into customer behaviour than ever before! As we chase innovation and efficiency, it’s important […]
B2B marketing strategies to implement in 2024
Whether you work in a business to business (B2B) or business to customer (B2C) role, finding the right strategies to capture the attention of an audience can be a challenging […]
Brand tone of voice: What is it, why’s it important, and what can it do for your business?
We’re not afraid to say it. Branding is crucial to business success. Well-executed, consistent branding gives your business an identity, makes it memorable, and encourages consumer trust. In 2023, a […]
Benefits of blogging as a business
As a marketer you may have heard that blogging is a thing of the past, but that’s far from the truth. It remains one of the most used content strategies […]
Setting yourself up as a freelancer
For many people, freelancing is a golden ticket to achieving a perfect work-home-life balance. Each person chooses to freelance to achieve different goals – some want to travel as much […]
How to price your freelance packages
The time has arrived, you’ve decided you want to become a freelance marketer. It’s now time to decide your freelance pricing. You’re probably wondering how to price your freelance packages […]
Girls in Marketing: Behind the scenes of a community-based Brand
Endless words of encouragement, too many coffees and a whole lot of ambition; that’s Girls in Marketing. With a community of over 170,000+ marketers across a variety of platforms, we’ve […]
Facebook groups vs LinkedIn groups: Which is best for your business?
Facebook groups vs LinkedIn groups. Which would work better for your business? It’s been a debate for years. Truthfully, it’s still ongoing! However, there are various strong arguments in favour […]
Tips for building brand partnerships
In partnership with monday.com As of 2020, 74% of companies say partnerships and affiliate marketing campaigns are a high or very high priority for their businesses. This proves that building […]
How to effectively manage a team
In partnership with monday.com Have you ever had a manager that radiates kindness and practices compassion while also being authoritative and effective? Being a good manager is something many of […]
