Benefits of blogging as a business

As a marketer you may have heard that blogging is a thing of the past, but that’s far from the truth. It remains one of the most used content strategies […]
Setting yourself up as a freelancer

For many people, freelancing is a golden ticket to achieving a perfect work-home-life balance. Each person chooses to freelance to achieve different goals – some want to travel as much […]
How to price your freelance packages

The time has arrived, you’ve decided you want to become a freelance marketer. It’s now time to decide your freelance pricing. You’re probably wondering how to price your freelance packages […]
Girls in Marketing: Behind the scenes of a community-based Brand

Endless words of encouragement, too many coffees and a whole lot of ambition; that’s Girls in Marketing. With a community of over 170,000+ marketers across a variety of platforms, we’ve […]
Facebook groups vs LinkedIn groups: Which is best for your business?

Facebook groups vs LinkedIn groups. Which would work better for your business? It’s been a debate for years. Truthfully, it’s still ongoing! However, there are various strong arguments in favour […]
Tips for building brand partnerships

In partnership with monday.com As of 2020, 74% of companies say partnerships and affiliate marketing campaigns are a high or very high priority for their businesses. This proves that building […]
How to effectively manage a team

In partnership with monday.com Have you ever had a manager that radiates kindness and practices compassion while also being authoritative and effective? Being a good manager is something many of […]
Should I start freelancing in digital marketing?

As a marketer, you have a lot of choices when it comes to your career path. Whether this is choosing the perfect industry suited to your lifestyle or becoming an […]
Accessibility in marketing: Why you should always include captions in your videos

This blog is in partnership with Zubtitle. Having video captions on your content is essential for your audience. Captions are extremely considerate and helpful to those who are deaf, hard […]
How to conduct a touchpoint audit

Have you ever considered conducting a touchpoint audit within marketing? It’s a good idea to be doing this regularly. This helps to ensure that every time your customer interacts with […]