B2B marketing strategies to implement in 2024
Whether you work in a business to business (B2B) or business to customer (B2C) role, finding the right strategies to capture the attention of an audience can be a challenging […]
Brand tone of voice: What is it, why’s it important, and what can it do for your business?
We’re not afraid to say it. Branding is crucial to business success. Well-executed, consistent branding gives your business an identity, makes it memorable, and encourages consumer trust. In 2023, a […]
Benefits of blogging as a business
As a marketer you may have heard that blogging is a thing of the past, but that’s far from the truth. It remains one of the most used content strategies […]
Setting yourself up as a freelancer
For many people, freelancing is a golden ticket to achieving a perfect work-home-life balance. Each person chooses to freelance to achieve different goals – some want to travel as much […]
How to price your freelance packages
The time has arrived, you’ve decided you want to become a freelance marketer. It’s now time to decide your freelance pricing. You’re probably wondering how to price your freelance packages […]
Girls in Marketing: Behind the scenes of a community-based Brand
Endless words of encouragement, too many coffees and a whole lot of ambition; that’s Girls in Marketing. With a community of over 170,000+ marketers across a variety of platforms, we’ve […]
Facebook groups vs LinkedIn groups: Which is best for your business?
Facebook groups vs LinkedIn groups. Which would work better for your business? It’s been a debate for years. Truthfully, it’s still ongoing! However, there are various strong arguments in favour […]
Tips for building brand partnerships
In partnership with monday.com As of 2020, 74% of companies say partnerships and affiliate marketing campaigns are a high or very high priority for their businesses. This proves that building […]
How to effectively manage a team
In partnership with monday.com Have you ever had a manager that radiates kindness and practices compassion while also being authoritative and effective? Being a good manager is something many of […]
Should I start freelancing in digital marketing?
As a marketer, you have a lot of choices when it comes to your career path. Whether this is choosing the perfect industry suited to your lifestyle or becoming an […]
