How copywriting can either make or break a brand
Well first let’s begin by defining the term ‘copywriting’. Copywriting is the art of being able to sell people an idea. It’s ultimately a writing style that aims to persuade […]
The best FREE content marketing tools for non-profits
A lot of people don’t realise that non-profits have to market themselves, just like every other organisation in the public eye, in order to create awareness around their cause. The […]
Best practices for writing effective email subject lines
The humble email subject line may appear to be a menial part of your email marketing campaign. However, research suggests otherwise. Reports show that 47% of people judge emails on […]
