How to create a customer journey map and why it’s important
AD | This blog is in partnership with Oxford College of Marketing. Customers are at the heart of everything marketers do. If you’ve never taken a detailed look at your […]
6 steps to creating a strategic marketing campaign
This blog is in partnership with monday.com. What gives a customer that unique feeling that a brand really knows them? First and foremost, creating a strategic marketing campaign ensures your […]
What are digital marketing metrics and how do they impact a strategy?
It’s crucial to know what digital marketing metrics are and how they can impact a campaign strategy. In short form, they’re measurable values that show the effectiveness of an element […]
