What can we learn from Fenty Beauty’s marketing strategy?
From Marilyn Monroe’s signature red lip to Alexa Chung’s tousled bob, celebrities have been associated with beauty for as long as we can remember. With brand ambassadors and big budget […]
User generated content: What is it and why’s it important?
As people spend an increasing amount of time and content consumption continues to soar, user generated content (UGC) is something we’re seeing more and more of. Many brands have taken […]
5 of the best brand comebacks
From new social media platforms to AI captions, we’re living in a digital age where change is constant and nothing goes unnoticed. Whether it’s a mishap on the internet or […]
What can we learn from the Barbie movie’s marketing campaign?
Are you going to watch the Barbie movie? Whether you’re counting down the days or couldn’t care less, it’s been impossible to miss. Directed by Greta Gerwig, Barbie is a […]
4 of the best brand mascots
An effective brand mascot has the ability to transform a business overnight. Done right, they can help make a brand memorable, increase profit, and survive for years to come. The […]
Marketing tactics we can learn from Sofia Richie’s wedding
If you haven’t been OBSESSED with the recent wedding of Sofia Richie and Elliot Grainge then where have you been? The pair tied the knot last month in the South […]
Marketing lessons we can learn from Coca-Cola’s marketing
94% of the world’s population recognises the Coca-Cola logo. With a brand as powerful as this, it’s no surprise that there are more than 1.9 billion servings of The Coca-Cola […]
5 marketing trends to focus on in 2023
It’s almost time to say farewell to another year and welcome in a new year filled with new marketing trends and lots of opportunities. In the past 12 months, we’ve […]
What is sustainability in marketing and how to build a green marketing strategy
#ad | This blog is sponsored by Oxford College of Marketing. The role of a marketer is constantly changing and we are regularly given new information to inform and build […]
How to conduct a competitive analysis
When was the last time you carried out a competitive analysis? Whether your competitive analysis needs a refresh or you are starting from scratch, you are in the right place. […]
