AI can do far more than speed up content creation – it can also help marketers make better decisions, uncover clearer insights, and streamline the work that supports growth behind the scenes.
In this session, we’ll explore how to use AI as a practical tool for analysis, decision-making, and automation. From reviewing campaign performance and spotting patterns in your data to turning raw numbers into clearer stories, this webinar will help you understand how AI can support smarter, more strategic marketing without adding to your workload.
Led by Augustina Adjei, this session will also look at how AI can be used to automate parts of your day-to-day marketing operations – helping you save time, reduce manual effort, and create more space for higher-value work.
Augustina Adjei is an award-winning Technical Product Manager with over 5 years of experience across multiple industries — including financial services, engineering technology, semiconductors, and startups.
Her background is built on one consistent thread: taking complex, high-stakes environments and making them work better. She has a natural systems mindset, and a track record of identifying where inefficiency lives and designing the processes that resolve it.
Alongside her corporate career, Augustina works with business owners and professionals navigating the rapidly shifting AI and automation landscape. For those feeling overwhelmed by the options, stretched thin by their operations, or unsure where technology can genuinely help – she brings the clarity that experience across industries tends to give. She focuses on practical implementation over hype, helping her clients build systems that actually hold up under the pressure of a real, growing business.
She has mentored and facilitated workshops for over 5000 professionals, and is known for translating technically complex ideas into decisions people can act on immediately.
A career mentor and public speaker, Augustina is committed to making AI and automation accessible to the people who stand to gain the most from it — not just those who already have a technical team behind them.
This session is ideal for marketers who want to use AI in a more practical, operational way – helping them work more efficiently, communicate insights more clearly, and support growth with less manual effort.
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
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