As AI becomes a bigger part of modern marketing, understanding how to use it responsibly is just as important as knowing how to use it effectively.
In this session, we’ll explore the legal, ethical, and practical considerations marketers need to be aware of when working with AI. From copyright and IP ownership to ethical prompting and brand-safe content creation, this webinar is designed to help you feel more confident navigating an area that can often feel complex or overwhelming.
Led by Angel Ariyibi, this session will help you build the knowledge and awareness needed to become a trusted AI operator in your organisation – someone who can use AI with confidence, care, and credibility. We’ll also look at why trust and transparency are becoming such important skills for marketers, and how responsible AI usage will help define the next era of marketing careers.
Angel Ariyibi knows what happens when AI meets the real world and what can go wrong when no one stops to ask the right questions.
As an AI Integration Project Manager working to embed AI into business operations, with 2+ years of experience delivering AI initiatives, she’s seen firsthand why ethics, governance, and responsible use aren’t optional extras but a deep foundation of AI use.
With certifications in AI Security and Governance and experience working in compliance with UK, EU and global regulatory frameworks, Angel is one of a new generation of practitioners who believes getting AI right matters as much as getting it done.
She was named a Diversity Champion Finalist at the Black Tech Achievement Awards UK, won the Tech brilliance prize with her team at Lloyd banking groups Reboot hackathon and was a UK participant of the UK’s UN CSW67 session focused on innovation and technological change.
This session is ideal for marketers who want to build confidence in using AI responsibly, while staying informed on the risks, expectations, and best practices shaping the future of the industry.
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
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