AI Accelerator for Marketers: Week 3 – AI Search is the New Google with Tasha Antwi

The way people search, research, and find information is changing quickly and marketers need to understand what that means in practice.

In this session, we’ll explore how AI is reshaping the way we gather insights, carry out research, and build a clearer picture of what’s happening in our markets. From shifting search behaviours to faster ways of uncovering useful information, this webinar will help you understand how to work smarter in the AI era without losing the critical thinking needed to validate what you find.

Led by Tasha Antwi, this session will focus on how marketers can use AI as a research and intelligence tool – helping you surface insights more efficiently, go deeper than manual research alone, and turn outputs into something genuinely useful. We’ll also cover the importance of validating information, spotting hallucinations, and building insight reports you can trust.

Meet the host:

What we’ll cover:

• A clearer understanding of how search behaviour is changing in the age of AI
• The differences between traditional search engines and AI-led research tools
• How to use AI to uncover faster, deeper insights for your marketing work
• How to validate outputs, sense-check information, and spot hallucinations

This session is ideal for marketers who want to improve the way they research, analyse, and gather intelligence in a world where AI is quickly becoming the new starting point for discovery.

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