Not sure what’s working on social anymore? Honestly… who does. It’s a bit of a minefield out there.
With so much content being published every day, changing platform behaviours, and constant pressure to keep up, social can quickly start to feel like a lot of trial and error. That’s why this webinar is designed to help you step back, look at your data, learn from your competitors, and start using both to your advantage.
Join Olivia from Girls in Marketing and Alexandra from Metricool for a practical session focused on using social media data and competitor insights to shape a smarter strategy. We’ll explore how to identify what’s performing, spot patterns and opportunities, and use those insights to improve your content and overall approach.
Alexandra Caceres is a Growth Marketing Specialist at Metricool, where she has played a key role in scaling the brand’s presence through strategic marketing initiatives. As part of Metricool’s founding U.S. team, she now leads creator partnerships, working directly with creators to develop campaigns that show how Metricool supports social media marketers in their day-to-day work. With over eight years of experience across social media, influencer marketing, and growth, Alexandra has developed a strong understanding of how content, creators, and platforms come together in today’s fast-moving digital landscape. Her work focuses on building meaningful creator collaborations and shaping content that resonates with modern marketers. Outside of work, she’s usually exploring local spots, working on her next craft project, or planning her next theme park day.
Olivia Mae Hanlon is an award-winning entrepreneur, speaker, and creator recognised on the Forbes 30 Under 30 list for Marketing & Advertising. She’s the founder of Girls in Marketing and creator behind Ambition is a Dirty Word, empowering women to grow their confidence, careers, and communities through honest conversations about marketing, leadership, and ambition.
Metricool is a social media planning and analytics platform that helps marketers stay organised, track performance, understand what’s resonating, and keep an eye on what competitors are doing too. It’s built to make planning, reporting and decision-making feel less overwhelming and a lot more useful.
This session is ideal for mid-level marketers, generalists, and social media managers who want to move beyond guesswork and start using data and competitor insights to gain a real edge.
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Contact: [email protected]
