Most B2B social doesn’t fail because teams aren’t trying. It fails because marketers play it safe.
If your content could be posted by any brand in your category… it’s probably not doing what you need it to do: building trust, creating demand, and starting conversations with the right people.
In this Ask the Marketer Q&A, we’re joined by Magalí Mas D’Amato to talk about how to make B2B social feel more human, more specific, and more effective – especially when you’re marketing across different regions and audiences.
Magalí Mas D’Amato is Head of Marketing at SocialDay and Digital Women, where she leads brand, growth and community strategy for two of the UK’s fastest-growing marketing communities. With previous experience at Nissan, Nationwide and Insights, she brings a blend of corporate and community-first thinking to her work. Magali has spoken at International Social Summit, leading B2B expos, SocialDay and Alt Marketing School, sharing practical insight on social strategy, leadership and building meaningful brand communities. She was named one of the Top 26 Marketers to Follow in 2026 by Girls in Marketing and recognised in the Top 100 Marketers to Follow by Alt Marketing School.
You’ll leave with fresh ideas, real examples, and a clearer direction for making your B2B social sound like you – not everyone else.
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