We’ve all heard the phrase “stay on brand” – but what does that really mean in a marketing world that’s constantly shifting?
Brand consistency is more than just using the same fonts and colours. It’s about showing up with clarity and confidence at every stage of the customer journey – whether it’s a paid ad, a social post, or a packaging label. It builds trust, drives recognition, and makes it easier for your audience to connect with and remember you. In short, it’s the not-so-secret formula behind some of the world’s most successful brands.
In this session, we’ll explore how to take brand consistency beyond the basics and make it a true growth driver for your marketing efforts – no matter the size of your business or team.
Millie is the Head of Marketing for B-Corp scale up, Ocean Bottle. Her background includes global roles in consumer brands Brompton Bicycles, ghd Hair and Cotswold Outdoor. Passionate about sustainability and impact, she has led high growth and mature brands looking to scale and disrupt their categories. Experienced in global expansions, Millie specialises in insight-led marketing strategies to support brand growth and customer acquisition.
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