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Creating Content That Converts with Fiona Bradley

12th August @ 12:00 pm - 1:00 pm

Imagine this, you’ve spent hours creating marketing content, everyday you’re plugging away and it’s getting a decent recent reach but when it comes to analysisng the data… it’s just not converting! Sound familiar? The marketing landscape is forever changing but doesn’t mean you can’t keep up. 

Join Fiona Bradley in this webinar as she delves into how to create content for each stage of the customer journey. You’ll learn how to write gripping hooks to grab your audience’s attention, optimise video content and write captivating copy to make sure your content converts.

Fiona is a content whizz and founder of social media agency FB comms… we can’t wait to find out how CTA’s can really work! She’ll explain why the user journey is important post-click and how to analyse your data to make your campaigns continuously better.

Don’t miss this opportunity to finally understand how your marketing content can convert, for the long run!

Meet the host:

Fiona Bradley is the Founder & Director of FB Comms, a social media content agency named Start-Up of The Year 2024 at the EU Content Awards. Having created content and run campaigns for the likes of the NHS, Rolex, Coca-Cola, and growing many start-ups, Fiona was named Digital Agency Owner of The Year 2023. A small but mighty business, she single-handedly grew to a multi-six-figure company, making clients over £3million in 2023. Alongside running The After Work Club networking events and lecturing MSc Marketing students at Durham University, she’s a coach for the Riding for The Disabled Association.

Learning outcomes:

  • Learn how to write captivating copy to convert your campaigns into growth
  • Discover how to optimise your video content
  • Understand how to nurture your audience post-click and how to analyse data
  • Write CTA’s that convert and gripping hooks to grab your audience’s attention

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Details

Date:
12th August
Time:
12:00 pm - 1:00 pm

Organizer

Girls in Marketing