You’ve collected the data, you’ve found your insights – but what comes next? Turning those insights into action is where the real magic happens. Yet many marketers struggle to bridge the gap between analysis and improvement.
In this final session of the series, Stacey Cooper will share proven techniques for testing, refining, and optimising your campaigns based on real data. Learn how to continuously improve your strategies, maximise performance, and achieve sustained growth. Leave equipped with the tools and confidence to ensure each new campaign outperforms the last, turning data into your greatest competitive advantage.
Stacey Cooper is a freelance analytics consultant and trainer. She partners with businesses and agencies to optimise their digital performance, blending her expertise in analytics, CRO, and tools like Google Analytics 4 and Google Tag Manager. Stacey is passionate about helping teams make sense of their data, improve data quality, and build a culture of continuous improvement through testing and learning.
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