Digital Marketing Campaign and Brand Strategy Training

As marketers, we know how important it is to understand the various stages of digital marketing, from research and planning to execution and evaluation.

Training Overview

This training day is designed to help individual marketers and those in small marketing teams feel confident in creating a marketing and brand strategy from scratch. 

You will gain the knowledge and tools to develop a multi-channel digital marketing campaign covering all elements of the planning process. As a result of the training you will understand the stages involved in planning and delivering an effective digital marketing campaign and take away actionable tips to apply in your role.

In addition to this, we will also cover some of the digital marketing tactics and channels that you can incorporate into your digital marketing strategy including organic social media, email marketing and SEO. 

Learning Outcomes

• Understand how to create a digital marketing plan
• Feel confident setting marketing campaign objectives
• Understand how to use customer insights and situational analysis to inform your marketing campaigns
• Understand how to identify the right marketing tactics and channels to use for your brand
• Learn how to choose and use appropriate metrics to assess campaign performance and success
• Understand the importance of campaign monitoring and reporting and how to use this to your advantage

Who is This Training For?

This training course is appropriate for marketers looking to improve and streamline their campaign planning process to create cohesive and impactful campaigns that drive results. 

This training is ideal for anyone who is working in-house or agency side. Marketers who make the most out of this training will already have an understanding of marketing and brand building, but want to create a cohesive idea of how to create a well-rounded strategy. 

If you’re a digital marketer who works across various stages of campaign planning, this is the perfect training opportunity for you.

While learners are encouraged to come on their own (everyone is welcome!), small teams from in-house brands or agencies may want to come together if they wish to do so. 

Time: 10am – 4pm

Price: £249* (+VAT)

Light breakfast, lunch, teas, coffees and a variety of non-alcoholic drinks included.

*Girls in Marketing members receive a 10% discount on this training. Please email [email protected] for more information.

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