EGC Is the New UGC: Why Your Team Should Be on Your Feed with Xandrina Allday

Let’s be honest – your audience is way more likely to trust someone from your team than a polished brand post with your logo slapped on it.

That’s where EGC (Employee-Generated Content) comes in. It’s not just a nice-to-have – it’s the future of content that actually connects. In this session, Xandrina will break down why your team is your biggest (and most underused) content asset – and how to get them confidently showing up online.

You’ll learn how stories from staff humanise your brand, why it works just as well in B2B as B2C, and how to turn EGC into a repeatable system that doesn’t rely on ✨hope and vibes✨ alone.

Whether you’re managing a team, working in-house, or trying to get leadership on board – this session will show you how to turn your internal champions into powerful brand storytellers.

Meet the host:

Learning outcomes:

• EGC generates more meaningful engagement and creates trust than brand led content because it’s authentic and people focused.
• Both B2C and B2B brands benefit from EGC, stories from staff humanise messaging regardless of sector.
• A simple, repeatable process (Define → Encourage → Support → Credit → Repurpose) makes EGC sustainable and scalable.

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