Great marketing isn’t just about data or design, it’s about stories that make people feel something.
The Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions, you’ll learn how to craft stories that connect, create content that converts and share authentic narratives that build trust and loyalty.
As the first session in the series, we’ll dive into the foundations of what makes storytelling such a powerful tool in marketing and how to use it to create genuine emotional connections with your audience.
You’ll explore the psychology behind why stories work, how to find the real narrative behind your brand (beyond the corporate jargon) and how to use storytelling as a framework for campaigns, social media, and beyond.
By the end of this session, you’ll walk away with a simple structure for crafting your own brand story – one that feels human, memorable, and authentic.
Sophie Lee is an author, storyteller, and brand strategist who helps people and brands find their true voice. Through her company, Electric Peach, and her upcoming book Beyond Palatable, she explores authenticity, visibility, and the stories that shape how we show up. Her work blends strategy with soul to inspire braver, more human communication.
Want to join this event? Become a member to join! We’d love for you to join us and by becoming a member you’ll also gain access to all of our other members’ events and previous webinar recordings as well as our incredible community of marketers.
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