Employer funded professional development

As a digital marketing learning platform, the Girls in Marketing membership counts towards your professional development training so most employers are more than happy to fund your membership

Your new marketing skills benefit both you and your employer

Most employers will have an allocated training budget meaning that their employees can benefit from skills-based learning and development opportunities.

As an e-learning and community platform, the Girls in Marketing membership counts towards your professional development training and most employers are more than happy to fund your subscription.

How to ask your employer to fund your membership

The best businesses and managers see professional training as an investment rather than a cost. By investing time and money into their employees’ development, businesses can increase employee capability, satisfaction and productivity.

However, although many marketers understand the benefits that professional development can have for their employers, it can sometimes be difficult to ask them to fund the training that you want to undertake.

Asking for employer funding can feel like a daunting task with the risk of them saying no being a common deterrent for many employees.

When approaching your employer about professional development funding, focus on the positives that the training will bring to both you and your company.

If possible, identify how your training will directly and positively impact the company’s marketing goals.

You should also try to anticipate any questions that your manager may have and prepare answers in advance so that you can progress the conversation in a positive way.

As well as the new marketing skills that you will learn, by investing in your professional development, your employer will be demonstrating that they value you as a member of the team.

Investing in employee development shows a positive company culture so be sure to let your employer know that you would appreciate their support in helping you develop both personally and professionally.

Understanding how to demonstrate the benefits of professional marketing training is key to convincing your employers to invest in your development.

Here are some of the key ways that the Girls in Marketing membership will bring benefits to you both:

  • Our library of ready-made templates and resources will save you time and improve the quality of your work, benefitting both you and your employer.
  • The membership provides a place to network, share ideas and seek advice so you can learn from other marketers and implement the best marketing strategies for your company.
  • Our practical and theoretical courses will provide extensive learning opportunities and help you gain practical skills to use in your marketing role.
  • Our 1-1 sessions provide opportunities for your team to talk through marketing questions and receive mentoring from the Girls in Marketing team.
  • By investing in your development, your employer is investing in your wellbeing, job satisfaction and future career opportunities.

To help you pitch the membership to your employer, we’ve created a comprehensive employer guide that you can present to your manager.

What your employer needs to know