Maximise Your PPC Potential
PPC Course
Every click is a potential customer and every ad a gateway to new opportunities.
Every click is a potential customer and every ad a gateway to new opportunities.
When it comes to PPC, every click is a potential customer and every ad a gateway to new opportunities.
Are you really harnessing the power of your PPC campaigns?
Introducing our Maximise your PPC potential course, where you’ll learn how to transform your approach to PPC campaigns and elevate your marketing strategy to new heights.
By the end of this journey, you’ll not just understand PPC, you’ll master it.
If you’re ready to unlock the full potential of your PPC campaigns, you’re in the perfect place!
Whether you’re a new marketer or a seasoned pro, this course is your one-stop shop to understand and master PPC.
Sign up to become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more!
Sophie is the Head of Paid Media at Victress Digital. She’s a paid media specialist who specialises in B2B lead generation.
Over the last decade, Sophie has spoken at numerous conferences and events.
She’s a Gold Product Expert on the Google Ads Help forum and regularly contributes to industry-leading blogs.
In this course, Sophie shares her expertise to help you unlock the full potential of your PPC campaigns.
PPC stands for pay-per-click. It's sometimes referred to as Paid Media.
PPC is a form of online marketing where advertisers pay each time someone clicks on one of their ads.
PPC helps brands reach their specific target audience effectively and instantly.
Unlike organic digital marketing methods, it has access to millions of data points that can help your brand be put in front of your ideal customer.
There are several types of PPC campaigns, some are platform dependent.
Some campaign types you may come across are -
A PPC platform is a digital advertising platform that charges the advertiser each time someone clicks on their ads.
Google Ads (formally known as Google AdWords) is the world leading PPC platform.
PPC can play a pivotal role in any businesses digital marketing strategy.
It's popular as it -
Our membership is packed with practical and theoretical courses to help you upskill in every area of digital marketing. From skills-based courses on social media strategy and SEO to employability-focused courses to help you excel in your career, you can find it all in the Girls in Marketing membership.
Become a member to have these courses, and many more, right at your fingertips.
Our new Digital Marketing Growth Programme is a 2-week programme designed for those working in the marketing industry.
And, our Digital Marketing Internship Programme is back! This is a 3-day virtual training programme for aspiring and junior marketers.
Find out more about the programmes and register your interest by clicking the links above!
