If you’ve ever looked at your social posts and thought “Why is this not landing?” then you’re not alone (trust us!) Organic social is one of the most misunderstood parts of marketing. It’s expected to build brand, drive sales, follow trends, beat the algorithm, and magically go viral - all at once. No pressure, right? […]

Marketing teams often get labelled as the ‘doers’ rather than the strategic partners and over time, that perception can quietly limit your influence, impact, and progression. In this session, we’ll talk honestly about why marketing sometimes gets a bad rep internally, where those views come from, and what you can actually do to change them […]

In our world of marketing, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? Join Olivia and Amy, from Girls in Marketing, as they discuss the quarter’s marketing news and updates. These interactive workshops are a new variation of our monthly ‘What’s Trending’ sessions, however now […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

Email metrics can feel reassuringly precise - until you look a little closer. In this session, we unpack what actually happens when you send an email, what can realistically be measured, and where tracking starts to fall apart. As part of the wider series on how email marketing really works, this session sets the foundation […]

There are endless questions when it comes to your career. Am I underpaid? How do I ask for a promotion? What do I do if I feel stuck? How do I grow without burning out? What if I want a new role but don’t feel “ready” yet? That’s exactly why we’re trialling The Marketing Career […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

Most B2B social doesn’t fail because teams aren’t trying. It fails because marketers play it safe. If your content could be posted by any brand in your category… it’s probably not doing what you need it to do: building trust, creating demand, and starting conversations with the right people. In this Ask the Marketer Q&A, […]