Email metrics can feel reassuringly precise - until you look a little closer. In this session, we unpack what actually happens when you send an email, what can realistically be measured, and where tracking starts to fall apart. As part of the wider series on how email marketing really works, this session sets the foundation […]

There are endless questions when it comes to your career. Am I underpaid? How do I ask for a promotion? What do I do if I feel stuck? How do I grow without burning out? What if I want a new role but don’t feel “ready” yet? That’s exactly why we’re trialling The Marketing Career […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

Most B2B social doesn’t fail because teams aren’t trying. It fails because marketers play it safe. If your content could be posted by any brand in your category… it’s probably not doing what you need it to do: building trust, creating demand, and starting conversations with the right people. In this Ask the Marketer Q&A, […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

If your emails aren’t landing in the inbox, nothing else matters. Building on the series’ focus on how email really works behind the scenes, this session introduces deliverability in a practical, non-technical way - focusing on behaviours rather than engineering. You’ll learn how inbox providers decide where emails land, and how everyday decisions around list […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

If you’ve ever found it difficult to clearly communicate the value of your work, or felt like your marketing is blending in rather than standing out, this session is for you. In this webinar, Giada will explore how marketers can use strategic positioning and stronger messaging to attract the right clients more easily. Together, we’ll […]

Most marketing teams say they want to be more innovative. But then every decision has to be “safe”, every idea has to be “proven”, and every campaign has to work first time. And that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward. In this […]

Even good emails get ignored — and it’s rarely because they’re “bad”. In the final session of the series, we shift from systems and infrastructure to human behaviour. This session explores how people actually experience email in crowded inboxes, and why attention — not creativity — is often the biggest constraint. You’ll learn how habit, […]