Trying to be everything to everyone is exhausting. And honestly… it’s really not that effective. If your content is getting polite claps instead of real connection, it might be time to niche down. In this session, we’re joined by Phoebe Parke, who’s here to bust the myth that niching means losing your personality. Spoiler: it’s […]
Let’s be honest - your audience is way more likely to trust someone from your team than a polished brand post with your logo slapped on it. That’s where EGC (Employee-Generated Content) comes in. It’s not just a nice-to-have - it’s the future of content that actually connects. In this session, Xandrina will break down […]
Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]
Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]
Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]
Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]
We all know marketing can spark awareness, but can it really spark change? In a world where causes compete for attention, the challenge isn’t just being seen – it’s making people care enough to act. Join us for the Ask the Marketer series – a new kind of Q&A and networking session designed for 2025. These sessions are […]
If you’ve ever felt like B2B buyers are harder to reach than ever, you’re not alone. Long sales cycles, multiple decision-makers and endless research mean that by the time a lead gets to sales, most of their journey is already done. Add in constant organisational change and shifting priorities, and it can feel impossible to […]
Email marketing isn’t dead… but the old way of doing it might be. In most organisations, email sits in a silo: marketing sends campaigns, sales chase leads, and customer success deals with the fallout. But what if email could do more than fill inboxes? What if it could connect your systems, align your teams, and […]
The marketing world never stands still… and 2026 is shaping up to be a year of bold ideas, creative risk-taking and even smarter strategies. From the continued rise of AI to the shift towards community-driven content and the death of the overly polished brand, us marketers are being challenged to evolve faster than ever. Join […]
Think you’ve kept up with everything marketing this year? 👀 From viral campaigns and brand blunders to big platform updates and unforgettable moments - 2025 gave us plenty to talk about. Join us for the Girls in Marketing End-of-Year Quiz + Party, where we’ll test your marketing knowledge, celebrate the year’s best (and worst) moments, […]
Great marketing isn’t just about data or design, it’s about stories that make people feel something. The Storytelling Advantage is a 3-part webinar series with Sophie Lee all about mastering the art of storytelling in marketing. Across three sessions, you’ll learn how to craft stories that connect, create content that converts and share authentic narratives […]
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