Should I start freelancing in digital marketing?
As a marketer, you have a lot of choices when it comes to your career path. Whether this is choosing the perfect industry suited to your lifestyle or becoming an […]
Accessibility in marketing: Why you should always include captions in your videos
This blog is in partnership with Zubtitle. Having video captions on your content is essential for your audience. Captions are extremely considerate and helpful to those who are deaf, hard […]
How to conduct a touchpoint audit
Have you ever considered conducting a touchpoint audit within marketing? It’s a good idea to be doing this regularly. This helps to ensure that every time your customer interacts with […]
Using research and insight when planning a digital marketing campaign
Planning a digital marketing campaign is crucial for achieving your company targets. As marketers, we know how important it is to segment and target our audiences strategically to position our […]
Why you need to have a consistent branding strategy
Having a consistent branding strategy is integral, yet overlooked on occasion. Why? Because most non-marketers think it is the logo, name, slogan and the visual identities that go along with […]
The most important Google Analytics metrics to track
Firstly, what is Google Analytics? Google Analytics is a powerful tracking tool that allows you to gain a variety of performance insights on your website. And the best part about […]
Using ethical marketing strategies to benefit your brand’s reputation
Incorporating ethical marketing strategies into your business is key to having a good reputation. In the competitive marketing world, it’s important to have a well-trusted, positive reputation. This includes following […]
What we learn in the world of digital marketing
Our campaign strategies and daily goals are sourced from what we learn daily in digital marketing. In this blog, I am separating (just a little bit) from the technical part […]
How interdepartmental relationships and teamwork benefit marketing
Working in the marketing department, it’s often easy to think that you know best when it comes to how your campaign should be run. To an extent, we may be […]
How to make you & your marketing campaigns stand out
You can find inspiration for how to stand out in marketing all around you, just go against the crowd. When was the last time you were influenced into buying something, […]
