Greenwashing: What is it, where did it come from, and how can you avoid it?
There’s no doubt about it, transparency is pivotal for brands in today’s landscape. It’s essential if you want to build trust and relationships with consumers, stand out from your competitors, […]
What can we learn from REFY’s marketing?
Filter By Molly Mae, Chamberlain Coffee, and Alive By Whitney Simmons. Three examples of influencer-owned brands. Like many of our favourite celebrities, including Blake Lively and George Clooney, an increasing […]
Top 5 Valentine’s Campaigns
In 2023, US consumers spent an eye-watering average of $25.9 billion on Valentine’s Day. Across the pond, 33% of people in the UK intended to celebrate with their loved ones. […]
Marketing trends to look out for in 2024
2023 is over and what a year it was! The worldwide digital advertising market was valued at a jaw-dropping $601.8 billion in 2023 and is only set to grow. From […]
Best Christmas marketing campaigns 2023
It’s beginning to look a lot like Christmas and, in the world of marketing, that can only mean one thing… Christmas marketing campaigns. From heartwarming storylines to charming characters, we […]
Spotify Wrapped: The Power of Personalisation in Marketing
Who’s excited for their Spotify Wrapped this year? Spotify launched Wrapped in 2017, since then Spotify listeners have looked forward to learning more about (and sharing) their listening habits at […]
Is Taylor Swift a marketing genius? Marketing lessons we can learn from Taylor Swift’s marketing strategy
As of October, Taylor Swift: The Eras Tour film became the highest-grossing concert movie of all time with its $123 million opening weekend. Having a plethora of awards under her […]
Marketing lessons we can learn from Nike’s marketing
As the most popular sportswear brand in the world, Nike knows how to craft a powerful marketing strategy. Renowned for creating iconic campaigns that aren’t afraid to push boundaries, Nike’s […]
The best and worst rebrands: What can we learn?
Are you more likely to buy from a brand you recognise? Most of us are. Heinz, Fairy, and Cadbury are examples of household names you probably wouldn’t hesitate buying. When […]
4 celebrity brands: What we can learn from their success
Jessica Alba, Blake Lively, Brad Pitt. What do they have in common? They all have their own brand. For a handful of celebrities, recording another hit album or working on […]
