Marketing lessons we can learn from Coca-Cola’s marketing
94% of the world’s population recognises the Coca-Cola logo. With a brand as powerful as this, it’s no surprise that there are more than 1.9 billion servings of The Coca-Cola […]
5 marketing trends to focus on in 2023
It’s almost time to say farewell to another year and welcome in a new year filled with new marketing trends and lots of opportunities. In the past 12 months, we’ve […]
What is sustainability in marketing and how to build a green marketing strategy
#ad | This blog is sponsored by Oxford College of Marketing. The role of a marketer is constantly changing and we are regularly given new information to inform and build […]
How to conduct a competitive analysis
When was the last time you carried out a competitive analysis? Whether your competitive analysis needs a refresh or you are starting from scratch, you are in the right place. […]
How to create a customer journey map and why it’s important
AD | This blog is in partnership with Oxford College of Marketing. Customers are at the heart of everything marketers do. If you’ve never taken a detailed look at your […]
6 steps to creating a strategic marketing campaign
This blog is in partnership with monday.com. What gives a customer that unique feeling that a brand really knows them? First and foremost, creating a strategic marketing campaign ensures your […]
What are digital marketing metrics and how do they impact a strategy?
It’s crucial to know what digital marketing metrics are and how they can impact a campaign strategy. In short form, they’re measurable values that show the effectiveness of an element […]
