Greenwashing: What is it, where did it come from, and how can you avoid it?
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There’s no doubt about it, transparency is pivotal for brands in today’s landscape. It’s essential if you want to build trust and relationships with consumers, stand out from your competitors, […]
What can we learn from REFY’s marketing?
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Filter By Molly Mae, Chamberlain Coffee, and Alive By Whitney Simmons. Three examples of influencer-owned brands. Like many of our favourite celebrities, including Blake Lively and George Clooney, an increasing […]
Top 5 Valentine’s Campaigns
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In 2023, US consumers spent an eye-watering average of $25.9 billion on Valentine’s Day. Across the pond, 33% of people in the UK intended to celebrate with their loved ones. […]
Marketing trends to look out for in 2024
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2023 is over and what a year it was! The worldwide digital advertising market was valued at a jaw-dropping $601.8 billion in 2023 and is only set to grow. From […]
Best Christmas marketing campaigns 2023
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It’s beginning to look a lot like Christmas and, in the world of marketing, that can only mean one thing… Christmas marketing campaigns. From heartwarming storylines to charming characters, we […]
Spotify Wrapped: The Power of Personalisation in Marketing
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Who’s excited for their Spotify Wrapped this year? Spotify launched Wrapped in 2017, since then Spotify listeners have looked forward to learning more about (and sharing) their listening habits at […]
Is Taylor Swift a marketing genius? Marketing lessons we can learn from Taylor Swift’s marketing strategy
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As of October, Taylor Swift: The Eras Tour film became the highest-grossing concert movie of all time with its $123 million opening weekend. Having a plethora of awards under her […]
Marketing lessons we can learn from Nike’s marketing
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As the most popular sportswear brand in the world, Nike knows how to craft a powerful marketing strategy. Renowned for creating iconic campaigns that aren’t afraid to push boundaries, Nike’s […]
The best and worst rebrands: What can we learn?
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Are you more likely to buy from a brand you recognise? Most of us are. Heinz, Fairy, and Cadbury are examples of household names you probably wouldn’t hesitate buying. When […]
4 celebrity brands: What we can learn from their success
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Jessica Alba, Blake Lively, Brad Pitt. What do they have in common? They all have their own brand. For a handful of celebrities, recording another hit album or working on […]