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Ask the Marketer Q&A: Why Generic Messaging Doesn’t Cut It (and How Storytelling Changes the Game) with Sophie Lee

29th September @ 12:00 pm - 12:45 pm

We all know attention is hard to earn but it’s even harder to keep. And in a sea of generic, templated content, it’s the stories that cut through.

Join us for the Ask the Marketer series – a new kind of Q&A and networking session designed for 2025. These sessions are a space to connect with other marketers, get honest about industry challenges, and learn from experts who’ve been there, too.

In this session, we’re joined by Sophie Lee, a brand strategist and storytelling expert who believes the most powerful marketing doesn’t start with a sales pitch, it starts with a story. She’ll share real examples of how brands are standing out through storytelling, why vague messaging fails and how to find your own voice in the noise.

Meet the host:

Sophie Lee is the award-winning Founder of Electric Peach, a storytelling BCorp for social impact-driven organisations. In 2024, she was named one of the top 100 inspiring female entrepreneurs by Small Business Britain. She is an NCTJ-qualified journalist and has written for publications such as The Guardian, BBC, and Huffington Post. She has over 15 years of experience working in content marketing and brand strategy and has trained 1,000s of founders and leaders to tell more impactful stories and communicate with power and pazazz. She’s also a public speaker, small business advisor, presenter, and mentor.

We’ll explore:

  • Why generic messaging falls flat: What’s missing from most marketing today—and how to fix it.
  • The science of storytelling: How our brains respond to stories (and why that matters).
  • Real-world examples: Brands that are doing it right—and what you can learn from them.
  • Finding your angle: How to uncover the stories worth telling in your work.
  • Telling stories that convert: Balancing emotional connection with strategic outcomes.

This session is all about honest conversation, real takeaways, and leaving with practical ways to make your messaging more meaningful.

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Details

Date:
29th September
Time:
12:00 pm - 12:45 pm
Event Category:

Organizer

Girls in Marketing