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Creating Content That Elevates Both Your Career and Your Company with Lily Deal

11th September @ 12:00 pm - 12:45 pm

Sharing your voice at work doesn’t mean stepping outside the lines—it’s about learning how to contribute meaningfully while staying aligned with your organisation’s goals.

In the final session of our Personal Branding Series, we’ll explore how to create content that supports both your personal growth and your company’s mission. You’ll learn how to build your voice on platforms like LinkedIn in a way that adds value to your team, strengthens your visibility, and builds your reputation as a thoughtful marketer.

We’ll also look at content types that perform well, how to maintain alignment with brand values and tone, and how to find the sweet spot between authenticity and professionalism.

This session is perfect for in-house marketers who want to speak up confidently, without second-guessing whether they’re “allowed to.”

Meet the host:

Lily Deal is a Marketing Executive at Serviced, specialising in social media management and personal branding. With a background in journalism, she brings a storytelling approach to digital marketing, helping individuals and brands articulate their unique narratives online

Recognised as one of the ‘Top 25 Marketers to Follow in 2025’ by Girls in Marketing, Lily has cultivated a significant online presence, amassing over 10,000 followers on LinkedIn in just a few months. Her content emphasises authenticity, consistency, and community engagement, encouraging professionals to showcase their genuine selves to build trust and meaningful connections.

At Serviced, Lily leads initiatives that inspire her colleagues to enhance their personal brands, fostering a culture of creativity and digital visibility. Lily’s approach to marketing is grounded in the belief that real, relatable content resonates most with audiences.

Learning Outcomes:

  • Aligning content with company goals: Share your voice while supporting organisational values and tone.
  • High-impact content: Understand what types of posts perform well across LinkedIn and other platforms.
  • Building confidence: Learn how to contribute meaningfully to your company’s brand while growing your own.

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Details

Date:
11th September
Time:
12:00 pm - 12:45 pm
Event Category:

Organizer

Girls in Marketing