September feels like the right time to go back to school, right? No matter how long we’ve been out of education, September rolls around and it feels like a fresh start and an opportunity to learn something new.
But what about re-learning things we already know? Or brushing up on the basics that we never really fully covered while juggling everything else?
This September we’re taking you back to the drawing board with a webinar series designed to refresh your knowledge of some of the fundamentals of marketing.
The three-part webinar series will help you hit reset, sharpen your skills, and feel more confident in your day-to-day marketing. We’ll cover the essentials — copywriting, strategy, and design, without the jargon, so you can take a brief step back from the ‘doing’ and remind yourself of the foundations that really matter.
In this first session, we’ll revisit the basics of writing marketing messages that stick, while exploring how inclusive language can help you connect with more people, improve clarity and build trust with your audience.
Ettie Bailey-King is an inclusive and accessible communication educator. A former Marketing Director, she now teaches marketers and communicators all about inclusive language and accessibility. She’s helped brands like Decathlon, Deloitte, Girlguiding, Harrods, Vodafone and Savills to ditch the fear around inclusive and accessible communication.
On the inclusive language side, she particularly focuses on LGBTQIA+ inclusive language, Disability, sexual orientation, race and more. On the accessibility side, she helps people to create content that works better for everybody, whether they are Disabled, neurodivergent, tired or distracted.
Grace Hall is a Freelance Copywriter and Content Writer at Crying Over Copy, with over 5 years’ experience writing for SMEs across industries, both B2B and B2C, focusing on website copy, copy audits, blog posts, personal branding copy and tone of voice guides.
Judith Rafferty is a copywriter and content strategist with over 25 years’ experience across in-house, agency, and freelance roles, drawing on a senior background in hospitality and events sales.
Hear from our panel of experts and gain practical techniques you can apply to your next campaign, email, or social post.
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Contact: [email protected]
