Most marketing teams say they want to be more innovative. But then every decision has to be “safe”, every idea has to be “proven”, and every campaign has to work first time. And that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward. In this […]

Even good emails get ignored — and it’s rarely because they’re “bad”. In the final session of the series, we shift from systems and infrastructure to human behaviour. This session explores how people actually experience email in crowded inboxes, and why attention — not creativity — is often the biggest constraint. You’ll learn how habit, […]

AI can do far more than speed up content creation - it can also help marketers make better decisions, uncover clearer insights, and streamline the work that supports growth behind the scenes. In this session, we’ll explore how to use AI as a practical tool for analysis, decision-making, and automation. From reviewing campaign performance and […]

As AI continues to evolve, marketers need to think beyond what’s useful now and start preparing for what comes next. In this final session of the AI Accelerator, we’ll look ahead at the future of AI in marketing and what it could mean for your role, your skills, and your long-term career development. From autonomous […]

The creator economy used to feel like a “channel” Now it’s starting to feel like the whole thing. Creators are building audiences that trust them more than brands. They’re launching products, setting trends, shaping culture, and (in a lot of categories) driving more demand than the companies paying for the campaigns. So… are creators the […]

Trying to get hired in marketing can feel like a lot. Whether you’re applying for your very first role, trying to step up into your next opportunity, or just wondering […]

In our world of marketing, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? Join Olivia and Amy, from Girls in […]