Marketing lessons we can learn from the WWF’s marketing
If you want to grow your brand and audience, and amplify your mission and message, marketing is often the way forward. By now, most businesses see the value in a […]
4 brands with fantastic email marketing
If you haven’t already incorporated email into your marketing strategy, what are you waiting for? This year, the number of people using email is expected to increase to a jaw […]
What is email marketing and how to get started
You may have heard the rumour that email marketing is dead, but that couldn’t be further from the truth. According to Hubspot, 38% of businesses are increasing their email marketing […]
A Christmas case study: Aldi’s Kevin the Carrot
By now we’re sure you’ve heard of Kevin the Carrot. If you haven’t, where have you been? Aldi’s loveable carrot is back this Christmas with another fun-filled adventure, ‘Kevin and […]
20 marketing terms you need to know
Marketers love jargon, there’s no doubt about it. Recent research has revealed that the marketing and PR industry ranks fourth for ‘confusing jargon’. Whether you’re just starting out or are […]
Short vs long form video content
How many videos do you watch per day? Whether you prefer to consume short videos on the go or sit down at the end of the day to tune into […]
5 brands with great copywriting
Copywriting is a skill that will always be in demand and as the world increasingly shifts online this will only continue to grow. Think about it, someone has to write […]
5 courses to improve your copywriting skills
Copywriting is a very in-demand skill with searches for the term “copywriting” hitting an all-time global high in January 2023 according to Google Trends data. Whether you work in marketing, […]
Best OOH campaigns of 2022
Who doesn’t love a good Out of Home (OOH) marketing campaign? We’re a big fan of creative marketing and OOH campaigns usually don’t disappoint. We’re sharing what we think are […]
Best Christmas marketing campaigns 2022
Christmas Ad season 2022 is here already and we couldn’t be happier! From family-focussed tear-jerkers to the return of classic Christmas movies, brands have pulled out all the stops this […]
