5 courses to improve your copywriting skills
Copywriting is a very in-demand skill with searches for the term “copywriting” hitting an all-time global high in January 2023 according to Google Trends data. Whether you work in marketing, […]
Best OOH campaigns of 2022
Who doesn’t love a good Out of Home (OOH) marketing campaign? We’re a big fan of creative marketing and OOH campaigns usually don’t disappoint. We’re sharing what we think are […]
Best Christmas marketing campaigns 2022
Christmas Ad season 2022 is here already and we couldn’t be happier! From family-focussed tear-jerkers to the return of classic Christmas movies, brands have pulled out all the stops this […]
Email segmentation: What is it and how do you start?
Do you know how to segment your email list? For most people, email marketing is one of the most difficult marketing channels to successfully grow. Understanding how email works and […]
4 of the best marketing campaigns by Coca Cola
Did you know that the red and white Coca-Cola logo is recognised by 94% of the world’s population? There is no denying that Coca-Cola is one of the most acknowledged […]
Email marketing 101: Growing your email subscriber list
You may not think it, but email marketing is still very much on the rise. With 4 billion daily email users expected to rise to 4.6 billion daily users in 2025, […]
The best Easter marketing campaigns of all time
Easter is an egg-cellent time for brands to get creative with their marketing campaigns and fight for the consumer’s attention. From ‘How Not To Eat’ your easter egg campaigns to […]
How to practice copywriting skills in digital marketing
Digital copywriting is, arguably, the most important skill in your marketing toolkit. Whether you’re writing for B2B or B2C, it is highly likely that your leads, conversions and sales will […]
The best brand campaigns of 2021
Christmas music is seeping out of our radios and it’s getting chillier by the day. The countdown to New Year is officially on. It’s been a busy year in the […]
Reactive marketing: The best campaigns explained
The crowd of brands seeking recognition on and offline is only growing more and more every day. Brands are learning that to be seen, they need to be on top […]
