Marketing lessons we can learn from the WWF’s marketing
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If you want to grow your brand and audience, and amplify your mission and message, marketing is often the way forward. By now, most businesses see the value in a […]
4 brands with fantastic email marketing
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If you haven’t already incorporated email into your marketing strategy, what are you waiting for? This year, the number of people using email is expected to increase to a jaw […]
What is email marketing and how to get started
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You may have heard the rumour that email marketing is dead, but that couldn’t be further from the truth. According to Hubspot, 38% of businesses are increasing their email marketing […]
A Christmas case study: Aldi’s Kevin the Carrot
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By now we’re sure you’ve heard of Kevin the Carrot. If you haven’t, where have you been? Aldi’s loveable carrot is back this Christmas with another fun-filled adventure, ‘Kevin and […]
20 marketing terms you need to know
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Marketers love jargon, there’s no doubt about it. Recent research has revealed that the marketing and PR industry ranks fourth for ‘confusing jargon’. Whether you’re just starting out or are […]
Short vs long form video content
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How many videos do you watch per day? Whether you prefer to consume short videos on the go or sit down at the end of the day to tune into […]
5 brands with great copywriting
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Copywriting is a skill that will always be in demand and as the world increasingly shifts online this will only continue to grow. Think about it, someone has to write […]
5 courses to improve your copywriting skills
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Copywriting is a very in-demand skill with searches for the term “copywriting” hitting an all-time global high in January 2023 according to Google Trends data. Whether you work in marketing, […]
Best OOH campaigns of 2022
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Who doesn’t love a good Out of Home (OOH) marketing campaign? We’re a big fan of creative marketing and OOH campaigns usually don’t disappoint. We’re sharing what we think are […]
Best Christmas marketing campaigns 2022
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Christmas Ad season 2022 is here already and we couldn’t be happier! From family-focussed tear-jerkers to the return of classic Christmas movies, brands have pulled out all the stops this […]