Master Your Social Media Strategy Course

Master Your Social Media Strategy

Social Media Course

Dive deep into the world of social media and build a solid strategy that works for you

Why choose this social media course?

The world of social media is ever changing and evolving but there are certain fundamental strategies, tools, and techniques necessary to thrive in today’s digital landscape.

Creating a social media strategy can seem daunting at first but we’re here to show you how.

This course covers everything you need to know when it comes to building a successful social media marketing strategy.

Each module is designed to cover a different area of organic social media. You’ll learn how to build community, crafting killer content, the importance of measuring your social media performance, as well as much more.

How does it work?

Work through the course at your own pace, in your own time and learn how to build a strong social media strategy
Solidify your knowledge by completing the tasks and using the templates throughout the course
Apply your new knowledge to your role and use the handy templates to help take your social media to the next level
Network with other Girls in Marketing members to share your thoughts, experiences and advice!

Sign up to become a Girls in Marketing member to access this course plus all our other self-paced marketing courses, templates, webinars and more.

What does this course cover?

Module 1: Social First Approach

In Module 1, we’ll set the scene by looking at how to create a social-first approach by aligning your social media activity with the rest of your digital marketing strategy.

Module 2: The Social Media Strategy Blueprint

In this module, we'll discuss the importance of defining your objectives, identifying your target audience, and understanding the various platforms available.

We also have a special guest webinar by Andy Lambert, social media expert and Senior Manager of Product at Adobe, who will be talking about B2B marketing on social media.

Module 3: Community Marketing

Building a strong community is at the heart of any successful social media strategy.

In this module, we'll explore how to engage with and nurture your audience, create meaningful connections, and leverage user-generated content. You'll learn how to transform your followers into brand advocates, ultimately driving business growth and showing the ROI of your social media efforts.

Module 4: Create Killer Content

Content is queen in the world of social media. In this module, we'll uncover the secrets to crafting captivating content that resonates with your target audience. From storytelling techniques to useful social media tools, you'll gain the skills needed to create compelling posts, videos, and graphics that will captivate your followers.

Module 5: Fostering Self-Belief

In this module, we'll explore strategies to boost your self-confidence, overcome imposter syndrome, and develop a strong personal brand.

We’ll also hear from social media and content expert Jessica Bruno on content slumps, staying creative and how you can create a limitless worklife as a social media marketer. By the end of this module, you'll be equipped with the mindset and tools to navigate the challenges of the social media landscape.

Module 6: Social Media Insights

In this final module, we'll delve into the world of data analytics and social media insights. You'll learn how to measure the performance of your social media campaigns, identify key metrics, and make data-driven decisions. By understanding the analytics behind your social media strategy, you'll be able to continuously optimise and improve your results.

Member testimonials

“I really enjoyed the Master Your Social Media Strategy course. It's really well broken down, so you get a comprehensive guide from start to finish. The templates and materials are so useful too! I found the Community Marketing module especially interesting as it goes beyond just creating shareable content and digs into why fostering a sense of community is key. Whether you're brand new to Marketing or have years of experience, this course is well worth doing.”

“The Master Your Social Media Strategy course visuals are engaging and not overwhelming, ensuring you grasp the content easily. The course breaks down social media myths, guides you on successful strategies, and emphasises clear goal-setting. It covers creating impactful killer content aligned with your brand, and even delves into self-belief, which is crucial for Social Media Managers. The highlight? For me, the versatile templates provided – absolutely fantastic! Highly recommend! ✨”

What else is included in the Girls in Marketing Membership?

Events

Attend networking events and live webinars with industry experts and come away feeling inspired and motivated to put your learning into practice!

Courses

Access practical and theoretical courses designed by marketing experts. Learn with video-first modules and receive a certificate upon completion!

Templates

Choose from our library of practical templates to help you maximise your marketing activity and complete day-to-day tasks quickly and efficiently.

1-1 Drop-Ins

Got a specific question on your mind or need some general marketing advice? Book a 1-1 drop-in and talk it through with a member of the team!

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