Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, […]

Most B2B social doesn’t fail because teams aren’t trying. It fails because marketers play it safe. If your content could be posted by any brand in your category… it’s probably […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, […]

If your emails aren’t landing in the inbox, nothing else matters. Building on the series’ focus on how email really works behind the scenes, this session introduces deliverability in a […]

AI is already changing the way marketers work but before we get into tools, tactics, and workflows, we need to start with mindset. This opening session of the 6-week AI […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, […]

As AI becomes a bigger part of modern marketing, understanding how to use it responsibly is just as important as knowing how to use it effectively. In this session, we’ll […]

If you’ve ever found it difficult to clearly communicate the value of your work, or felt like your marketing is blending in rather than standing out, this session is for […]

The way people search, research, and find information is changing quickly and marketers need to understand what that means in practice. In this session, we’ll explore how AI is reshaping […]

The quality of what you get from AI often comes down to the quality of what you ask. In this session, we’ll explore how marketers can move beyond basic prompts […]

Most marketing teams say they want to be more innovative. But then every decision has to be “safe”, every idea has to be “proven”, and every campaign has to work […]

Even good emails get ignored — and it’s rarely because they’re “bad”. In the final session of the series, we shift from systems and infrastructure to human behaviour. This session […]