Most B2B social doesn’t fail because teams aren’t trying. It fails because marketers play it safe. If your content could be posted by any brand in your category… it’s probably […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, […]

If your emails aren’t landing in the inbox, nothing else matters. Building on the series’ focus on how email really works behind the scenes, this session introduces deliverability in a […]

AI is already changing the way marketers work but before we get into tools, tactics, and workflows, we need to start with mindset. This opening session of the 6-week AI […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, […]

As AI becomes a bigger part of modern marketing, understanding how to use it responsibly is just as important as knowing how to use it effectively. In this session, we’ll […]

If you’ve ever found it difficult to clearly communicate the value of your work, or felt like your marketing is blending in rather than standing out, this session is for […]

The way people search, research, and find information is changing quickly and marketers need to understand what that means in practice. In this session, we’ll explore how AI is reshaping […]

The quality of what you get from AI often comes down to the quality of what you ask. In this session, we’ll explore how marketers can move beyond basic prompts and start using AI in a more thoughtful, strategic, and effective way. Rather than relying on generic instructions and surface-level outputs, this webinar will help […]

Most marketing teams say they want to be more innovative. But then every decision has to be “safe”, every idea has to be “proven”, and every campaign has to work first time. And that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward. In this […]

Even good emails get ignored — and it’s rarely because they’re “bad”. In the final session of the series, we shift from systems and infrastructure to human behaviour. This session explores how people actually experience email in crowded inboxes, and why attention — not creativity — is often the biggest constraint. You’ll learn how habit, […]

AI can do far more than speed up content creation - it can also help marketers make better decisions, uncover clearer insights, and streamline the work that supports growth behind the scenes. In this session, we’ll explore how to use AI as a practical tool for analysis, decision-making, and automation. From reviewing campaign performance and […]