As AI becomes a bigger part of modern marketing, understanding how to use it responsibly is just as important as knowing how to use it effectively. In this session, we’ll […]

If you’ve ever found it difficult to clearly communicate the value of your work, or felt like your marketing is blending in rather than standing out, this session is for […]

The way people search, research, and find information is changing quickly and marketers need to understand what that means in practice. In this session, we’ll explore how AI is reshaping […]

The quality of what you get from AI often comes down to the quality of what you ask. In this session, we’ll explore how marketers can move beyond basic prompts […]

Most marketing teams say they want to be more innovative. But then every decision has to be “safe”, every idea has to be “proven”, and every campaign has to work […]

Even good emails get ignored — and it’s rarely because they’re “bad”. In the final session of the series, we shift from systems and infrastructure to human behaviour. This session […]

AI can do far more than speed up content creation - it can also help marketers make better decisions, uncover clearer insights, and streamline the work that supports growth behind […]

As AI continues to evolve, marketers need to think beyond what’s useful now and start preparing for what comes next. In this final session of the AI Accelerator, we’ll look […]

The creator economy used to feel like a “channel” Now it’s starting to feel like the whole thing. Creators are building audiences that trust them more than brands. They’re launching […]

In our world of marketing, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? Join Olivia and Amy, from Girls in […]