As AI becomes a bigger part of modern marketing, understanding how to use it responsibly is just as important as knowing how to use it effectively. In this session, we’ll explore the legal, ethical, and practical considerations marketers need to be aware of when working with AI. From copyright and IP ownership to ethical prompting […]

If you’ve ever found it difficult to clearly communicate the value of your work, or felt like your marketing is blending in rather than standing out, this session is for you. In this webinar, Giada will explore how marketers can use strategic positioning and stronger messaging to attract the right clients more easily. Together, we’ll […]

The way people search, research, and find information is changing quickly and marketers need to understand what that means in practice. In this session, we’ll explore how AI is reshaping the way we gather insights, carry out research, and build a clearer picture of what’s happening in our markets. From shifting search behaviours to faster […]

The quality of what you get from AI often comes down to the quality of what you ask. In this session, we’ll explore how marketers can move beyond basic prompts and start using AI in a more thoughtful, strategic, and effective way. Rather than relying on generic instructions and surface-level outputs, this webinar will help […]

Most marketing teams say they want to be more innovative. But then every decision has to be “safe”, every idea has to be “proven”, and every campaign has to work first time. And that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward. In this […]

Even good emails get ignored — and it’s rarely because they’re “bad”. In the final session of the series, we shift from systems and infrastructure to human behaviour. This session explores how people actually experience email in crowded inboxes, and why attention — not creativity — is often the biggest constraint. You’ll learn how habit, […]

AI can do far more than speed up content creation - it can also help marketers make better decisions, uncover clearer insights, and streamline the work that supports growth behind […]

As AI continues to evolve, marketers need to think beyond what’s useful now and start preparing for what comes next. In this final session of the AI Accelerator, we’ll look […]

The creator economy used to feel like a “channel” Now it’s starting to feel like the whole thing. Creators are building audiences that trust them more than brands. They’re launching […]

Trying to get hired in marketing can feel like a lot. Whether you’re applying for your very first role, trying to step up into your next opportunity, or just wondering […]

In our world of marketing, it’s easy to feel pressured to jump on every new trend. But is that always the best strategy? Join Olivia and Amy, from Girls in […]