If your emails aren’t landing in the inbox, nothing else matters. Building on the series’ focus on how email really works behind the scenes, this session introduces deliverability in a practical, non-technical way - focusing on behaviours rather than engineering. You’ll learn how inbox providers decide where emails land, and how everyday decisions around list […]

AI is already changing the way marketers work but before we get into tools, tactics, and workflows, we need to start with mindset. This opening session of the 6-week AI Accelerator is designed to help you better understand AI’s role in your career and explore how to embrace it as a competitive advantage, rather than […]

Our Marketing Campfire Series is a welcoming space where marketers from various backgrounds come together to share stories, tackle challenges, and spark meaningful conversations. Whether you’re new to the industry, navigating mid-level challenges, running your own freelance business, or working in a B2B or in-house team, there will be a session tailored just for you. […]

As AI becomes a bigger part of modern marketing, understanding how to use it responsibly is just as important as knowing how to use it effectively. In this session, we’ll explore the legal, ethical, and practical considerations marketers need to be aware of when working with AI. From copyright and IP ownership to ethical prompting […]

If you’ve ever found it difficult to clearly communicate the value of your work, or felt like your marketing is blending in rather than standing out, this session is for you. In this webinar, Giada will explore how marketers can use strategic positioning and stronger messaging to attract the right clients more easily. Together, we’ll […]

The way people search, research, and find information is changing quickly and marketers need to understand what that means in practice. In this session, we’ll explore how AI is reshaping the way we gather insights, carry out research, and build a clearer picture of what’s happening in our markets. From shifting search behaviours to faster […]

The quality of what you get from AI often comes down to the quality of what you ask. In this session, we’ll explore how marketers can move beyond basic prompts and start using AI in a more thoughtful, strategic, and effective way. Rather than relying on generic instructions and surface-level outputs, this webinar will help […]

Most marketing teams say they want to be more innovative. But then every decision has to be “safe”, every idea has to be “proven”, and every campaign has to work first time. And that’s exactly how you end up with a strategy that looks fine on paper… but doesn’t really move anything forward. In this […]

Even good emails get ignored — and it’s rarely because they’re “bad”. In the final session of the series, we shift from systems and infrastructure to human behaviour. This session explores how people actually experience email in crowded inboxes, and why attention — not creativity — is often the biggest constraint. You’ll learn how habit, […]

AI can do far more than speed up content creation - it can also help marketers make better decisions, uncover clearer insights, and streamline the work that supports growth behind the scenes. In this session, we’ll explore how to use AI as a practical tool for analysis, decision-making, and automation. From reviewing campaign performance and […]

As AI continues to evolve, marketers need to think beyond what’s useful now and start preparing for what comes next. In this final session of the AI Accelerator, we’ll look ahead at the future of AI in marketing and what it could mean for your role, your skills, and your long-term career development. From autonomous […]

The creator economy used to feel like a “channel” Now it’s starting to feel like the whole thing. Creators are building audiences that trust them more than brands. They’re launching […]